Hold or Sell? How to decide what’s best for your property investment

August 12, 2025
/
Articles
Realized IRR 27.7%. Forcasted IRR 5.3%. Realized IRR 5.3%. Forecasted IRR 277%. Which one would you keep - and which one would you sell?

It’s tempting to hold on to the asset that’s performed well historically. A high realized IRR looks great in the next investor report, and makes a manager feel confident. But that instinct can be misleading.

Another trap? Holding large assets because they boost AUM-based fees for the manager, even when their upside is gone.

The smarter way to approach the hold/sell question is forward-looking, scenario-based, and grounded in real-time facts from the ground. In this post, we break down the most common pitfalls and how to make better-informed decisions, even when the answer isn’t obvious.

Why historical IRR isn’t enough

Investors love strong track records, but a 27.7% realized IRR doesn’t guarantee future returns. In fact, the opposite is often true: high realized returns may signal that the asset has already delivered its value, and that future IRR will be much lower.

Decisions should be based on forecasted IRR i.e. what the asset is expected to return from today onward, based on current market conditions, tenant outlook, and business plan status.

ModelTree screenshot: IRR historical and forecasted

Forecasted IRR is not a guess — it’s a dynamic view

Yes, forecasted IRR involves assumptions. But it’s not guesswork if done right. It becomes a powerful decision tool when based on:

  • Real rent comps, exit yield ranges, cost forecasts
  • Scenario modeling (not a single outcome)
  • Probabilities assigned to downside/base/upside cases
  • Constant updates based on new leasing, asset, or market developments

Example: Scenario-Based IRR Forecast

Real estate scenarios and assumptions summaries

Expected IRR = 5.42%

This kind of analysis helps you see beyond a single number. It quantifies uncertainty and forces the team to discuss how likely each scenario actually is, and what can be done to increase the likelihood of the upside scenarios and decrease the likelihood of the downside scenarios.

ModelTree screenshot: IRR history and forecast

Forecasted IRR is a moving target

The real job of an asset manager isn’t just building the scenarios but updating them constantly as new information comes in. That’s what makes the forecast reliable.

Real-world shift example:

  • Yesterday: Major lease negotiation uncertain → Base Case 50%, Expected IRR 5.30%
  • Today: Lease signed ahead of schedule → Upside scenario more likely → Expected IRR increases to 6.50%.

Tip: Forecast inputs come from the ground —> decisions come from the top
Scenario probabilities aren’t created in isolation. They’re informed by leasing managers, property managers, and asset managers — the people closest to tenant talks, project risks, and market changes.
But the hold/sell decision is made by fund managers or directors.

ModelTree helps bridge this gap,
making real-time scenario thinking visible across all levels.

ModelTree screenshot: real estate portfolio management

What about transaction costs?

Selling isn’t free. Broker fees, taxes, and legal costs can easily total 2% of the property value and you might also pay similar costs when buying the next property.

It’s natural to wonder: If I pay these costs, will I still come out ahead?

Let’s run the numbers:

Sell & reinvest vs. Hold:

  • Current property:
    • Value today = €8.0M
    • Forward IRR (next 5 years) = 7.5%
  • Alternative property:
    • Forward IRR (next 5 years, net of purchase costs) = 9.0%
  • Sale transaction costs: 2% of value (€160k) → net proceeds = €7.84M

Hold current property:

€8.00M × (1.075)^5 ≈ €11.49M in 5 years

Sell & reinvest:

€7.84M × (1.09)^5 ≈ €12.06M in 5 years

Result:

Even after losing €160k in sales transaction costs, selling and reinvesting produces €0.58M more capital after 5 years.

Why?

The higher return on the new property (9% vs. 7.5%) compounds over time and outweighs the one-off cost of selling.

If you also pay 2% transaction cost on purchase (and 9% IRR is before that cost):

Investable proceeds = €7.84M × 0.98 = €7.6832M
Future value = €7.6832M × (1.09)^5 = €11.82M
Still ahead vs. hold (€11.49M) by €0.34M.

The invisible bias: doing nothing feels safer

Even when the numbers mathematically clearly suggest a sale, managers often hesitate. Not because they don’t understand the theory but because of a deeper, more human bias:

“If I do nothing, I can’t be blamed for a bad decision.”

Inaction feels safer than action. Selling a property and getting it wrong, even with solid reasoning, can draw scrutiny. Holding and letting performance quietly decline rarely makes headlines. In some organizations, not transacting feels like not making a mistake.

There’s an old saying:

"A civil servant makes no mistake if they do nothing at all."

But in real estate portfolio management, this mindset can be costly. If the downside scenario has a 30% probability, then one in three times, that outcome is expected. That’s not failure but that’s normal risk. There's nothing wrong with taking action that sometimes leads to downside as long as it's based on the best available data.

The key is to actively manage the probabilities. Day-to-day asset management should aim to shift the odds in your favor: secure leases, negotiate well, and make decisions that strengthen the probability of the upside case while reducing the probability of the downside case.

Passive decision-making ties up capital in the wrong assets, eroding long-term returns. The best managers acknowledge the emotional comfort of inaction and choose action when the data justifies it.

Summary: The most common mistakes in Hold/Sell decisions

  1. Overweighting historical IRR
    Holding “winners” too long can cause future underperformance.
  1. Holding large assets just to protect AUM or fee base
    Big doesn’t mean good especially if future returns are weak.
  1. Making decisions based on a single forecast
    Scenarios with probabilities are essential to seeing risk and upside clearly.
  1. Ignoring current info from leasing, property, and asset managers
    Decisions made in isolation from the field are often misinformed.
  1. Underestimating opportunity cost
    Even a mediocre asset can drag your portfolio if better opportunities exist.
  1. Choosing inaction to avoid blame
    Passive decisions feel safer but active, well-supported choices often create more value.

Closing thought

The best managers aren’t just data-driven – they’re dynamic. They update assumptions as the ground shifts, look beyond past performance, and make disciplined choices with capital.

ModelTree helps turn that mindset into action by connecting ground-level intelligence to top-level decisions, with live scenario modeling that supports both conviction and agility.

Learn more about ModelTree →

More blogs

Hold or Sell? How to decide what’s best for your property investment

August 12, 2025
/
Articles

Read more

icon

ModelTree 2.9.4: Better scenario modeling and global asset map views

June 25, 2025
/
NEWS

Read more

icon

How to choose the best real estate valuation software in 2025: The strategic guide for appraisers

June 10, 2025
/
Articles

Read more

icon

Top methods for effective commercial real estate (CRE) modeling

June 2, 2025
/
Articles

Read more

icon
See all blogs

Book a free demo

We'll discuss your key challenges and demonstrate how our solutions can improve your workflows and help you make better real estate investment decisions.

In your demo, you’ll experience how our solution can:

icon

Automate cash flow modeling

icon

Run scenario simulations

icon

Perform property valuations

icon

Generate insightful reports

success state image

Thank You!

Your demo request has been successfully submitted. Our sales representative will contact you soon.


In the meantime, take a look at our Tutorial videos, Blog posts, Customer stories and LinkedIn-page

We value your privacy. The information you provide will be used to contact you about our relevant content, products, and services. For more details, please review our Privacy Policy.